Benjamin Grubbs

Benjamin Grubbs is an industry veteran with 20+years experience in online video and the creator economy. He’s held leadership positions at Turner Broadcasting, eBay, Yahoo and most recently YouTube where he was the Global Head of Top Creator Partnerships and a founding member of YouTube Kids. Since his time at Google, he's founded Next 10 Ventures, a venture group solely focused on the creator economy and most recently this year co-founded Creator+ where he’s building a studio and a streaming service to give big-name creators a platform for feature films. Benjamin learns a ton about online video consumption and emerging platforms from observing his kids and how they interact with new media. As a father of 3 of which his youngest is currently seven, he's excited to have at least another decade of watching the evolution of his kid's consumption habits in his household. You can follow Benjamin on LinkedIn, Twitter (@bjgrubbs) and subscribe to his at benjamingrubbs.substack.com to learn all things on the creator economy.




(2:00) - How Dad Life Has Changed Since The Pandemic
(6:25) - Working In Hong Kong When First Becoming A Dad
(9:55) - Observing Kids Consumption Habits For Work Insight
(14:45) - Turning Fruit Ninja into an Animated Series
(15:58) - TikTok with The Kids
(18:28) - How Being a Father Has Been Helpful in Creative Endeavors
(19:38) - Are Their Benefits to Creators being Fathers?
(22:13) - Kids Education in Asia and the Creation of YouTube Kids
(25:00) - Dad Libs
(26:10) - Rapid Father Questions

Fathermaterial.com

This episode is sponsored by one of the fastest growing CBD companies in the US, Mindset Wellness. Mindset uses full spectrum CBD infused with terpenes which are essential plant oils that navigate you to a specific mindset. All products are all natural, vegan, organic and GMO free.

Go to: Mindsetwellness.com and use code: FATHERMATERIAL for 10% off and free shipping.